logo concepts:

Maine chapter of the wildlife society

Here are a few concepts that I came up with for a re-design of the logo for the Maine Chapter of the Wildlife Society. They wanted something that captured the “spirit of Maine” and the wildlife diversity that exists in the state. Hard to capture all that and keep it simple, so I used what are called badge or seal style logos. These are also referred to as crest logos and are used when an organization wants to focus on tradition, history or prestige. They are also useful when multiple visuals are required. They are very flexible in terms of placement on various backgrounds.

A badge style logo featuring a nighttime wetland scene with a moose in the foreground.  A turtle and a luna moth are shown in the wetland with a common nighthawk in flight in front of a large moon reflected over the wetland.

A badge style logo featuring some of Maine’s iconic wildlife in a nighttime wetland scene.‍ ‍

A seal style logo with text on the outer circle.  An outline of the state of Maine with a moose, butterfly, turtle and eagle are featured in the inner circle with a compass dial.

Seal style logo again featuring some of Maine’s iconic wildlife. This concept also features the state outline and a compass dial.

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