blue jay logo concepts
These are some sketches or concepts that I made for a logo for a hunting camp in Pennsylvania. There are numerous hunting camps in this area in western Pennsylvania, and they all have names. The logo would primarily be used on T-shirts or caps. In the end, the client wanted a re-creation of the blue jay that is on the sign on the outside of their camp, so they didn’t use any of these concepts, but I made a few mockups regardless. The logo would be for a general audience but would likely be noticed more by other hunters in the area.
Since the camp is called “The Blue Jay Camp”, the concept was just to reflect the name in the logo with a symbol of a blue jay. I wanted to keep it simple and stylized, so it could be easily used on clothing or on other merchandise, such as coffee mugs. The camp owners were thinking of using it primarily on baseball caps. As such, these stylized drawings of blue jays would work well for that purpose.